As a student of Georgia College’s WebMBA Program, you’ll become well versed in all the diverse and complex aspects of business. However, while we guarantee that your graduate school career will give you valuable information to be successful in business, it can be difficult to put all you’ve learned into action.

 

In the business realm you’ll notice that most major corporations spend a ton of money on marketing. Why? Because it’s how your company’s products and services get introduced to customers, which facilitates the growth of sales. A 2014 Advertising Age research study reported that businesses spent more than 500 billion dollars on advertising through major media sources in 2013. This amount was expected to increase by 4.4 percent in 2014.

 

If the statistics above haven’t convinced you and you’re still unsure of spending money to market your business, the following reasons may help you make that next step.

 

1). We said this earlier, but marketing gets your products and services noticed! By using a combination of marketing, advertising, and public relations, your company can push your goods to the audience they were meant for. Even if you have the best products, without an effective marketing strategy, your goods will often go unnoticed and unpurchased. The more people that are aware of your business and what it’s selling, the better.

 

2).Though the quality of your goods and services also makes a difference in keeping customers, your business’s reputation plays a significant role as well. Marketing efforts help to build brand image and recognition. This type of marketing can come in the form of charitable donations, community outreach participation, or sponsorships. As your business becomes more reputable, your customers will develop a fonder connection with your brand.

 

3).Marketing helps to even the playing field in the business realm by fostering competition. Through successful marketing, a smaller, lesser-known business can enter the same marketplace as a larger corporation and have a chance at success. For example, if a small business begins marketing it’s low product and service prices, they gain a competitive edge to win over consumers versus larger companies that may have monopolized a market and can charge any price for the same goods.

 

4).Business just can’t run without their employees – it’s that simple. Marketing can be used as a tool to help attract potential talent to your business. Show your prospective employees that when they apply to work for you, they’re applying to work at the best company in the world. Brian Hill of The Small Business Chronicle suggests doing this through winning “Best Places to Work” awards in business publications or dedicating a portion of the company website to attracting employees.

 

Email isn’t deadin fact, it’s very much alive.

Email is one of the most used tools of communication in the world. This is especially true in the business realm. Of the 144.8 billion emails that are sent worldwide per day, 61 percent (89 billion) of them are for business purposes. Now that you’re in the WebMBA program here at Georgia College, if you didn’t recognize the importance of email before, you will now. On a weekly basis, you’ll be interacting with your classmates and professors, and even turning in your assignments with this decades old, but constantly evolving messaging system.

 

Since you’ll be using it so frequently now and in the future (when you land the big job of your dreams), it’s extremely vital to know how to handle email in a professional setting. Here are some helpful tips on business email etiquette.

 

1)    Greet the recipient and introduce yourself. While this may seem like a no-brainer, you’d be surprised how often people send emails without first stating their name or even addressing the person they’re sending the email to. Every proper email starts off with a Dear _____, or Hello ____. We recommend avoiding using “Hey” or “Hi,” as these greetings can come off lax and informal. If you’ve never emailed your recipient before, always include a brief introduction telling him or her who you are.

 

2)    Make your message clear and concise. In business environments, time is very valuable, and chances are, the person you’re emailing doesn’t have a lot of time to read long, wordy emails. Always get to the point quickly and remember that white space is your friend. Huge clusters of text are often hard to read and may cause your point to get lost in the paragraphs. If the topic you’re discussing in email is really extensive or complicated, ask if your recipient is available to talk over the phone or in person.

 

3)    Write an appropriate subject line. About 35 percent of email recipients will open an email solely based on the subject line, so it’s beneficial to have one that relates to the message you’re sending. Keep subject lines short, but informative, and start a new email with a new subject line instead of hitting reply on a previous one if discussing a new topic. Also be careful if you use Gmail as your email provider. This service will sometimes group emails based on the subject line if they’re identical.

 

4)    Your emails are a representation of your true self. If you’re contacting someone for the first time through email and haven’t met previously in person, this will be his or her first impression of you. The connections you make are essential to your future in the business sector. Remember to keep the tone friendly, but professional. The right choice of words can mean the difference between a passing acquaintance or a lasting relationship. Lastly, before you send out your email make triple sure that it’s typo free, as each email you send is a reflection of you and the way you perform as a businessman or business woman.