Dr. Karl B. Manrodt, director of Georgia College Master of Logistics and Supply Chain Management program, joins Assistant Professor of Logistics and Supply Chain Management Donnie Williams in discussing the lack of alignment between operational level and corporate strategy.
 

“Operational metrics are not aligned to a strategy. The top ten measures used by each strategy were virtually the same. By looking at the measures, one couldn’t identify which strategy was being used. Worse yet, there were very few statistically significant differences in actual performance between the strategies. Operationally, the firms were all the same. This means that regardless of strategy, everyone uses the same measures.”
 

To read more of his article, click here!