The Impact Hand-Written Notes Has on Your Learning

Using technology may feel like second nature, but when it comes to influencing learning and memory, it just doesn’t stack up against the old-fashioned method of putting pen to paper.

We know, there are a lot of perks that come with taking notes on the keyboard. For one thing, it is a lot easier to share notes, and it is much harder to lose notes if you’re typing them in a document. Typing is also typically a faster process than handwriting, which means that you have a better chance of noting down every word, rather than having to process and paraphrase important parts of the lesson.

But it is this last part that has a lot of experts questioning whether or not taking notes on a computer is actually as effective as handwriting notes, and after several studies had a look at this same topic, the consensus is that the result is just not the same.

Taking notes is great in any capacity if you hope to recall information and learn, but when you compare typing notes to handwriting notes, the difference in learning potential is clear: taking the time to process information, paraphrase major points, and actually write it out is significantly more beneficial than just typing what your professor or lesson says word for word. The subject was studied by researchers at UCLA most recently, who found that students who put aside their technological devices and opted for pen and paper were significantly more likely to remember information discussed when tested immediately following the lecture, as well as a full week after the class.

Phones and computers provide a lot of advantages for learning, but when it comes to retaining information, using pen and paper is really the best way to go.

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Why You Should Invest in Marketing for Your Small Business

Every business starts out small. At the beginning, before the investors come in and the warehouses are purchased, every business begins as an idea—a dream that eventually becomes a plan. For small business owners, this dream is usually one that is close to the heart, the outcome of endless hours of hard work and effort.

If you take a survey of some of the most successful businesses, you’ll find that those businesses started out with big dreams on a small scale. What helped those big dreams become reality was the ability to market and sell the product and the brand name. Anyone who is successful in business can tell you that having a great idea is only half of the battle. If you aren’t able to market that idea and sell it to your audience, then you aren’t going to make it very far.

This is why marketing is so important, regardless of how large your business is. Marketing strategies need to be taken into consideration from day one. As soon as your product is launched, you need to consider who you want to sell it to and how you can best reach that audience. Sometimes this will mean marketing to investors who have the financial ability to back your business and give you room to thrive, and other times this means finding customers and making sales.

Investing in a strong and comprehensive marketing strategy is investing in your business’s potential and future growth. Regardless of the size of your business, your marketing strategy should think big, taking into account your current prospects and your end game. Your branding and marketing strategy will become the face of your business. Making it into a potential customer’s inbox, newsfeed, or review of blogs is as good as making it into their head. A strong marketing strategy can get you there. This is why working with a marketing strategist is one of the most important things you can do for your growing business.

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